What you encounter here is not material luxury, but luxury of the spirit.

When a single piece of cloth—painted by chosen hands—becomes infused with your thoughts, it transforms into something more than fabric: a one-of-a-kind creation in the world.

It enters the story of your home and may be passed down for generations.

You, with your refined sense of beauty, are now about to meet that singular piece made just for you.

Gallery

In a world overflowing with things,

what you truly wish to give,

and what you truly wish to wear,

is your most precious feeling.

AYDEN is a beautiful piece of cloth,

born from the brush of a chosen master artisan.

This cloth awakens only when

the feelings of the giver, the receiver, and the wearer

come together as one.

It is not merely a gift,

but a testament of the heart that reflects who you are.

The moment your heart connects with the cloth,

it becomes, for the first time, truly alive.

It is your emotion and intention that transform each cloth into the only one of its kind on earth.

Welcome to a new dimension of luxury: spiritual richness.


Which flower mirrors your feelings?

Each cloth carries a story that transcends words

Find by flower symbolism

Eternal Grace

Phalaenopsis Orchid

Symbolizing eternal love and nobility

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Fleeting Beauty & Renewal

Cherry Blossom

Symbolizing impermanence and rebirth

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Endurance, Memory & Timeless Sentiment

Ginkgo

Symbolizing resilience across generations

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Graceful Pride & Mutual Support

Wisteria

Symbolizing gentle strength and connected hearts

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  • Among them, black and red stand apart.Snow Obsidian｜A mystical black, dyed by the pure waters of the snow country.

    “This black is the will polished by snow—silent, yet imbued with unshakable strength.”

    Each AYDEN fabric is dyed in one of the world’s great snowbound regions.
    The pristine meltwater flowing through this land draws out the full brilliance of the dyes,
    and in black especially, it bestows a depth and luster never before seen.

    We have named this exceptional shade Snow Obsidian.
    A black that carries the transparent power of a silent snow-covered landscape.

  • Snow Zhu Rui｜The Auspicious Red

    “This vermilion bears the name of blessing — where heartfelt wishes make the future bloom.”

    AYDEN has arrived at a shade that embodies the nobility and vitality of the East.
    It is a sacred red flame, ignited by the giver’s blessing and the receiver’s life force.

    A fabric of vermilion blessing that bridges tradition and the future,
    its radiance kindles the heart with an auspicious glow.

    Since ancient times, this revered red has symbolized good fortune in the East.
    When imbued with the giver’s intention, it blesses the receiver’s tomorrow.

    Zhu Rui — an inner flame that carries with it the auspicious signs of destiny.

Wearable Art, Woven by Skill and Spirit

Each piece is hand-painted and carefully dyed over the course of many hours.
To complete a single work requires not only technical mastery, but also the refined sensibility of artisans who have devoted years to their craft.

For example, the art of stencil dyeing (katazome) takes five to six years to master,
while the brush-dyeing technique (hikizome) demands more than a decade of experience.

Every AYDEN fabric is thus the culmination of time, discipline, and spirit —
a true work of art to be worn.

The Silk of AYDEN

Strength and Beauty, Woven into Selected Silk

Only the finest material can endure the demanding dyeing process of the kimono.

For AYDEN, we use 100% premium silk — a fabric capable of withstanding repeated cycles of dyeing and washing, as required by traditional techniques.
Even after countless immersions in water, only the silk that retains its luster, texture, and brilliance of color is chosen.

Its surface is finely grained and exquisitely smooth to the touch.
Its weave achieves both suppleness and firmness in perfect balance.

This is not mere luxury — it is functional beauty, created to accompany daily life.
Within its delicacy lies a quiet resilience.
This is the silk fabric of AYDEN.

Every AYDEN Piece

Each AYDEN piece is carefully created by KUBOKEI Co., Ltd. in a region that has nurtured 1,500 years of weaving culture.
It all began with the belief that true fulfillment lies in objects imbued with the human spirit.

KUBOKEI preserves tradition while presenting a “Spiritual Luxury” attuned to modern sensibilities to the world.

KUBOKEI Co., Ltd. | Company History (Latest)

2013
Representative Megumi Kubo began envisioning a fabric culture as Spiritual Luxury.

2015
Based in Paris, she shared the allure of Japanese textile culture overseas, discovering that the spirit and narrative conveyed by hand-painted fabrics resonated deeply with people worldwide.

2018
Encountered traditional craft techniques in Niigata, deeply moved by their beauty and depth. Over several years, she conducted trials and negotiations, building a strong trust with local artisans.

March 2022
Persuaded two workshops to produce overseas-ready pieces, establishing a production system and formally starting overseas operations under the sole proprietorship Japan Kimono Trading.

May 2022
The dyeing techniques adopted in AYDEN were officially recognized as a Traditional Craft of Niigata Prefecture.

2023
Launched the AYDEN (Aiden) brand, proposing a new gifting culture of “Spiritual Gifting”, where heartfelt intentions are woven into fabric.

November–December 2024
Held pop-up events in Hong Kong, where the spiritual value and artistry of AYDEN were embraced by affluent customers and cultural media alike.

January 2025
Incorporated as KUBOKEI Co., Ltd., establishing AYDEN as the core brand, integrating fabric, culture, and spirituality into the business.

2025
Officially invited to the Birthday Reception of His Majesty the Emperor at the Japanese Embassy in the Kingdom of Bahrain. Continues to receive invitations from the embassy for fashion shows and exhibitions, primarily in Bahrain.

August 2025 (planned)
Scheduled to participate in the Creative Expo Taiwan, strengthening cultural outreach in the Asian region.

KUBOKEI Co., Ltd.｜Business Overview

KUBOKEI is a brand company rooted in the concept of Spiritual Luxury, delivering enduring value to culturally and aesthetically discerning individuals both in Japan and abroad through unique products and experiences that fuse traditional Japanese craftsmanship with contemporary design sensibilities.

　

　

Core Business｜AYDEN Brand

With the concept of “A single piece of fabric conveying heartfelt intention—a luxury of the spirit”, AYDEN focuses on one-of-a-kind hand-painted fabrics.
• Planning, Production & Sales: Each piece is a handcrafted art object by skilled artisans, offered for gifting or personal use.
• Spiritual Gifting & Self Luxury: Fabrics that express unspoken emotions or serve as symbols of personal beliefs.
• International Outreach: Cultural engagement through overseas exhibitions, pop-up events, and gallery displays.
• Story-Driven Experience: Patterns inspired by flowers or traditional kimono motifs carry auspicious meanings and personal narratives, with each fabric completed through the intention of its user.

　

　

Brand Concept

To spread a form of luxury that truly fulfills the heart in a modern world often marked by disconnect and busyness.

Representative Profile

A Decade-Long Pursuit
— Believing that human emotions are eternal —

I wish to deliver to you a single piece of fabric that gives shape to the precious feelings you cannot put into words.
It is meant to accompany your heart, whether you wish to convey your feelings to someone dear, or quietly listen to your own inner voice.
The love and prayers that are invisible, yet undeniably present, are reflected in the warmth of the fabric—
May this one piece quietly ignite a small flame in the hearts of both you and your loved ones.

Even in moments of doubt or setbacks in daily life, I sincerely hope that this piece reminds you of your inner strength and conviction, becoming a “spiritual luxury” that supports your life.

This fabric, imbued with such intentions, is a one-of-a-kind creation, woven with the skill and passion of artisans. It is more than mere fabric—it is a special gift that connects hearts, unique to you alone.

At the heart of AYDEN lies my own strong wish: to convey the power of authentic kimono fabric to you, and to the world.
The patterns embedded in kimono fabric are not merely beautiful; they enrich the hearts of those who give, wear, or behold them, and sometimes even convey emotions, like a form of prayer.

For this reason, I have consistently chosen hand-painting and natural materials over easy prints or synthetic fibers, believing that a soul resides only there.

However, the artisans who have sustained this culture are aging, and their skills and spirit are quietly disappearing.
If this continues, the very fabric culture that Japan is proud of may vanish.
This sense of urgency is one of the reasons I continue this project.

It took ten years to bring this vision to life. There were countless days when I was told “it’s impossible” or turned away by artisans—but I never gave up.
Now, with the empathy and support of many, I hope to prove through this piece that “human feelings are eternal.”

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Biography & Qualifications

Main Career:
• 28 years in the apparel industry
• Director of Overseas Operations, Kimono Domestic School (Paris)

Family Background:
• Grandmother, tea ceremony master; grandmother, calligrapher; mother, Ikebana instructor
• Family home operated a kimono store and an inn visited by geisha

Certifications:
• Kimono Instructor (Certified by Kobayashi Toyoko Kimono Academy)
• Etiquette Instructor (Certified by Sodo Reihou Academy)
• Herbal Therapist (Japan Medical Herb Association)

Registrations:
• Art Dealer No. 221010002265 (Tokyo Public Safety Commission)

Social Contribution:
• Monthly supporter of UNICEF

KUBOKEI’s view of sustainability includes the preservation of culture and emotion.


Practices:

No mass production, no surplus

Gifts that carry meaning

Cultural employment opportunities

Use of natural materials